Search engine optimization (SEO) is not the sudden appearance of a technology, but and search engines simultaneously developed, although the relationship between the two can not be said to be "spear and shield" relationship, but it is certain that, because there are SEO makes search engine technology can become even better.
Yahoo's birth and the birth of SEO
A 1994-1997: Yahoo birth and the birth of SEO, in August 1993, Lycos launched a search-based robot data discovery technology, and support for search results relevance ranking places it first so that search engines can use the web automatically summary.
By the end of 1995, Alta Vista launched, because it has a lot of new search feature, by the public praise, Alta Vista is the first to support natural language search, with a web-based content analysis, intelligent processing capacity, the first implementation of advanced search syntax search engines (such as AND, OR, NOR, etc.), while searching newsgroup content, but also to search for pictures.
This stage is also yahoo early stages of development, most people are not familiar with this time of the search, it is not known as a search engine such thing, but for yahoo, most people will understand, find it on the Yahoo site . So will your site to Yahoo is necessary, at this stage, as long as your site has a basic look, there are certain to be seen, generally as long as submitted to the Yahoo address within 72 hours will be able to appear in the Yahoo Directory on. Yahoo's website for all artificial classification, generally alphabetically site, the natural beginning with "A" site routed beginning with "B" on the front, but there are two A's website, came in with A and B site in front of, for example, American Airlines website not only came in front of Bank of America, but also ranked in the American Basketball Association in front. Therefore, a large number of websites on the pursuit A word to name. This is the search engine optimization of the prototype. This logic and yellow pages phone numbers ranking logic the same.
At this stage, Yahoo's section editors are actively searching for a new web site, enrich their database, and their searches are artificial, the most typical method is to start a website link to visit another site. Encounter a good website, they give site owners e-mail, please login site owners, and are free of charge.
Yahoo editors visit these actions and we see today the search engine spiders and robots in the form is the same tireless. There is a Yahoo editors so concerned about your site, anxious than you login to your site, but do not accept a text, this is unthinkable today. Your website Once logged in, you can always change your login information, generally 72 hours to get updated.
It is worth mentioning that, although few in this period Chinese websites, and most are American Chinese networks and websites in Taiwan, but Yahoo is clearly noted Chinese website in the future, and quickly had a Chinese translation of " Yahoo ", and This is not only because of its founder Jerry Yang.
This stage is also the prototype of SEO period. Online and there have been some papers discussing literal correspondence, data mining and search engine programmer interviews. It allows web content is in line with the initial search engine database theory of fuzzy sense. Similarly, the site contains the search engines is very easy, as long as your web usage reaches a certain keyword density is easily arranged on the search engines.
It is worth mentioning that the search engines do InfoSeek first updated daily. Eight o'clock you submit your site, to be included on the afternoon the next day, being able to appear in the search. It is precisely because so fast and so easy to update the submission included a large number of station owners began changing nothing different URLs frequent login, English appears Spam is the word to describe the site owners are not responsible for the proliferation of manufactured garbage, soon make these search engine too much.
Therefore, SEO from the outset Heibailiangdao began. White, the English language is a white-hat, is in accordance with the principles of search engine can realize a reasonable adjustment to their website, so search engines can record and get good exposure. Underworld, the English called black-hat, like a kind of optimization by hackers to find weaknesses in the search engines, trying to confuse the message strongly upon their search engine, so as to increase the exposure for the real site.
During this period, because of the powerful lure of profit, adult sites can be said to lead to "black" search engine. So SEO and search engine from the outset of love and hate relationship, this time, charging website optimization services have begun to appear in the United States.
In the Chinese search engine field, China's late start is actually not. August 1996 was the first company founded Sohu Yahoo's management involved in doing a similar site navigation information classification, once the "go out looking for maps, surf the Internet and Sohu" reputation.
This time, no one noticed the one at Stanford University dorm room, two bright students are attracted worldwide attention slowly nurtured a new search engine. They invented a new theory called PageRank, to re-shape the search engine. This new search engine is now Google.
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